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发布于:2017-10-12 14:43:31  访问:13 次 回复:0 篇
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in which they are set in your view,which of the following statements about segments is incorrect,what will happen if a user clears the analytics cookie from their browser,which of these can you not share using the solutions gallery,how to install wordpress on bluehost,search engine optimization top essentials 2017,write your about me page blog website updated,5 best wordpress membership plugins,error establishing a database connection fixed,make money via amazon affiliate program,semrush review guide on how to beat competitors,youtube alternatives,best wordpress hosting,social warfare review wordpress plugin,which of these could not be tracked using goals in google analytics,which data table display compares report metrics to the website average,if a user visits the home page of a website with a video embedded and leaves without clicking on anything google analytics will count this session as a bounce,youre reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices,if a user watches a video with event tracking three times in a single session analytics will count how many unique events,you may apply a new custom channel group retroactively to organize data that has been previously collected,which of these is a scope for custom metrics,when will the analytics tracking code send a pageview hit to google analytics,auto tagging is used to collect data from which kinds of traffic,to collect how many times users downloaded a product catalog what would you set up,what is a secondary dimension in google analytics,once google analytics has processed the data it collects you can still recover any data that was filtered out,which reports require you to activate advertising features,custom reports will not let you do what,which of these statements is true,which statement is true,custom dimensions can be used as which of the following,which campaigns require you to add manual tags to destination urls for tracking,which tags does google analytics recommend to accurately track campaigns,if you wanted to track what search terms customers used to find products on your website what would you set up,what url tag does adwords add to the destination url using autotagging,what is a dimension in google analytics,which of the following criteria could not be used for a dynamic remarketing audience,by default which of these traffic source dimensions does google analytics capture for each user that visits your website,which of these cannot be collected by the default analytics tracking code,which kinds of hits does google analytics track,which report would you use to determine where users start or exit the conversion funnel,which of these is not possible when you link your adwords account to google analytics,to send data from a web connected device like a point of sale system to google analytics what would you use,which report shows which pages on your site get the most traffic and highest engagement,which type of custom report shows a static sortable table with rows of data,by default when does an analytics session expire,assigning a value to a google analytics goal allows you to do which of the following,what would you set up to collect how many comments users posted to a webpage on your site,what is a metric in google analytics,which view filters would you apply if you wanted to include only users from brazil or argentina,which of these would prevent data from appearing in a custom report,sharing a custom report will share the data in that report,what is the bounce rate in google analytics,views can include website data from before the view was created,what four parameters can you include with an event hit for reporting,which report demonstrates how well specific parts of your website performed,where in the html of your webpage should you place your analytics tracking code,you cannot change the default session timeout duration in google analytics,how would you reduce the time it takes to compile reports in google analytics,filters may be applied retroactively to any data that has been processed,which of these channels is not included in the default channels report,by default which of these are not remarketing audiences that you can define,which report helps you determine the percent of your site traffic that has visited previously,which report indicates the last page users viewed before leaving your website,what type of data does google analytics prohibit you from collecting,by default when will google analytics not be able to identify sessions from the same user,by default which of these is not considered a source in google analytics,to recognize users across different devices what feature must you enable,which report show websites that send traffic to your pages,which of these are required for multi channel funnels,which report helps you understand which kinds of mobile devices were used to visit your website,which of these user characteristics cannot be used to create a custom segment,which report shows a visual representation of user interactions on your website,which report shows the percentage of traffic that has visited your site before,in multi channel funnel reports conversions and ecommerce transactions are attributed to the last campaign search or ad that referred the user,smart goals are created automatically by googles machine learning algorithms,which report indicates the pages of your website where users first arrived,what is required for user id to track users across different devices,what scope would you apply for a custom dimension that collects data for users who log in to your website,which of these can join offline business systems data with online data collected by google analytics,which report helps identify which browsers may have had problems with your website,when will the analytics tracking code send an event hit to google analytics,how does google analytics credit a channel that contributes to a conversion prior to a transaction,filters let you include exclude or modify the data you collect in a view,which of these is not a valid metric dimension combination,metrics cannot be paired with dimensions of the same scope,what feature would you set up to collect company specific data such as member status,which reports can show you how website referrals organic search and ad campaigns assisted in the conversion process,by default which of these is not considered a medium in google analytics,the measurement protocol is a standard set of rules for collecting and sending hits to google analytics using the measurement protocol you can,which of the following is a hit type tracked by google analytics,which reports show websites that send traffic to your pages,which of these is not a benefit of remarketing in google analytics,which of these does google analytics use to distinguish new and returning users,which of these criteria cannot be used to create a custom segment,once you have deleted a view you have a limited number of days to restore that view,which filter would you apply if you only wanted to include data from a campaign titled back to school in campaign reports,which report would you use to determine the percent of your site traffic that has already been to your site before,which of the following would prevent destination goal conversions from being recorded,your business objective is to maximize the number of sales through your website which of the following metrics would most directly help you measure performance against this objective,you can combine a metric x with a dimension y in google analytics,which of the following is not a required parameter in the url builder,your client is interested in switching from tv print and radio advertising what are the return on investment roi benefits of online advertising campaigns over traditional media advertising,your ad can show to a potential customer when your targeted language matches,using the paid organic report for her travel website karen noticed a relatively high organic clicksquery rate for the search query hawaii vacations,how would you recommend that william set his budget if he wants to spend us 608 per month on his campaign,when setting up a search network campaign for a client you want her ad to get as many clicks as possible within her budget which bid strategy should you use to achieve this goal,target cpa bidding can help drive conversions by using your conversion history and,you sell autographed sports memorabilia and want to reach people interested in sports whats one benefit of promoting your products with a ads in mobile apps campaign on the display network,negative keywords can help advertisers refine the targeting of their ads by,which statistic indicates how often a click has led to a conversion,conversion optimiser can help drive conversions by using your conversion history and,you can use audience targeting to show your ads to,you would choose to advertise on the google display network if you wanted to,which client would you advise to use radius targeting,what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads,higher quality scores typically result in,an advertiser looking to drive conversions is using manual cost per click cpc bidding which factor should be most important for this advertiser when deciding keyword bids,you can use display planner to see potential webpages where your ad can appear based on your keywords,if you want to direct people to specific pages on your website from an ad you can create an ad that uses,which of these metrics is especially important to clients who are running a branding campaign,if you define a destination goal for a newsletter sign up and a user completes the newsletter sign up three times in three separate sessions how many goal conversions will google analytics count,how do cost per click cpc ads compete with cost per thousand impressions cpm ads on the google display network,anne maries business goal is to generate online sales of her handmade purses her adwords costs are 100 per week and she wants to know if her advertising investment is paying off what addit,nadia manages a local gym and is running an ad to drive more free trial memberships what could she include in her ad text,an e commerce client wants her campaign to be more profitable after calculating this clients total profits from adwords what can you do to start maximizing results for profit,which is a benefit of advertising online,what happens as a result of a search campaign consistently meeting its daily budget,negative keywords can help advertisers refine the targeting of their ads and potentially increase,which of the following is a benefit of advertising online with google adwords,whats the easiest way to evaluate if one version of your landing page performs better than another for the same ad,you can win a higher ad position in the auction with a lower cost per click cpc bid by,when someone clicks your ad the actual amount youre charged will be,your clients campaign is getting a lot of clicks but the conversion rate is low which approach could help improve your clients conversion rate,on the google display network your ad is eligible to show on a webpage if your,research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs,keyword planner can help you build a new search network campaign by,when creating text ads to advertise a clients small chain of italian restaurants what should you include in the ad text to make it compelling to potential customers,what happens when a campaign consistently meets its average daily budget,google analytics can help you learn more about the behavior of your clients customers because it shows you how,all other things being equal if youve set a maximum cpc bid of 1 00 for your ads and if the next most competitive bid is 0 50 for the same ad position,mimi wants to reach people searching for baked goods but only wants her ads to show during the hours shes open for business which campaign type is a good fit,when reviewing the search terms report for one of your clients campaigns you notice several terms that arent relevant to what theyre advertising how can you use this infor,when choosing a maximum cost per click max cpc bid you should consider the amount that you make from a purchase because you want to set a bid amount thats,whats one benefit of creating multiple ad groups,how can you see if people are searching for your clients services during the early morning and evening hours,if the google merchandise store sets up a url goal of ordercomplete and a match type of begins with which of the following pages on,what analysis tool would you use to analyze the behavior of new customers vs returning customers on your website,what are the four scope levels available for dimensions and metrics in google analytics,which campaign parameter is not standard in google analytics,if a filter excludes data from a view that data can never be recovered for that view,which of these can be imported to define a remarketing audience,you can only apply a custom dimension to data that was collected after you created the dimension,in multi channel funnel reports which channel could not be credited with a conversion,what will happen if you install the same default tracking code on pages with different domains,which of these is not a benefit of using segments in your data analysis,which of these represents the hierarchical structure of a google analytics account,which of the following represents a macro conversion for an ecommerce site,metrics to measure performance against maximizing performance,which of the following technologies or feature can be used to add data to google analytics,digital analytics is,which of the following would be most useful for optimizing landing pages,when configuring a goal why it is useful to assign a goal value,hierarchy of google analytics data model,which of the following is not a default medium in google analytics,use this adwords reports to investigate when to modify bid during certain hours of the day to optimize conversions,a macro conversion occurs when,you want to be notified whenever weekly revenue for your spring sale campaign increases or decrease by 10 which of the following would be most useful,best kpis for measuring the performance of an ecommerce business,true or false when you share a link to a custom report you share the data in report,which of the following are valid scopes of dimensions,which report can compare metrics based on user acquisition date over a series of weeks,which of the following would you use to show two date ranges on the same graph,you want to evaluate the landing pages you are using for adwords ads which of the following dimensions would be most useful,which report shows users who initiated sessions over 1 day 7 day 14 day and 30 day periods,which of the following metrics would be most useful in measuring how many conversions were initiated by paid search,reports allow to identify the terms visitors use to conduct searches within site,which of the following metrics would most strongly suggest a poorly performing landing page,which two metrics below would be the best kpis for measuring the performance of an ecommerce business,measurement protocol is used to send data from a web connected point of sale system to google analytics,which of following behavior metrics shows the number of sessions that included a view of pages,one of your clients wants to know why a campaign went over the specified daily budget several days in a row,an advertiser wants to increase the quality score of a low perofrming keyword which approach would you recommend,your clients campaign is consistently meeting its average daily budget what should you do to maximize your clients budget throughout all hours of the day,tony travels frequently he needs to be able to make changes to his adwords account while hes offline so he downloads adwords editor using adwords editor,you sell video games and want people who play mobile gaming apps to know about your store whats one benefit of promotion your products with a mobile apps c,what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand,in order to appeal to customers on mobile devices its important to,blake is focused on branding and is more interested in his ads being viewed than in generating clicks which of these features would not be a good fit for him,your client wants to show ads to people whove visited her website before which adwords feature would you recommend she use,which bidding strategy should sara use if her goal is to get more people to call her local catering business,which ad extension would you use for an advertiser who has a chain of restaurants,whats the benefit of having multiple ads in an ad group,laura runs an online store with a large inventory of childrens toys and games which ad format would you use for lauras campaign to,each campaign in your adwords account should have a single,caleb owns a music store and is creating an ad group for musical instrument rentals what would be the most appropriate landing page for his ad,whats a reason to use the search network with display select campaign type,a standard adwords text ad is made up of,every time that your ad is eligible to show adwords calculates its ad rank using your bid amount components of quality score and,you can use keyword planner to identify,a client wants to promote her new mobile app by showing her ads in other mobile apps how can adwords help accomplish her goal,when people search for your clients watch repair business they use very specific terms like vintage watch repairs to show your ads for these searches youll want,when reviewing your clients search network campaign you notice that the ads in one of the ad groups have a low average position,your ad can show on the google search network when someone searches for terms that are similar to your,your client gets more conversions from ads that appear to people in tokyo what actions should you take to try and increase the number of conversions,when setting up a campaign you can use display planner to get an idea of the budget and bids you should set based on your,your client noticed last month that his ad often showed up beside another advertisers ad for the same search terms,your new clients adwords account has one campaign with one ad group that contains a list of hundreds of keywords,your client wants to increase the number of people visiting his website when analyzing the data for search campaign which metric do you most want to improve,advertising on tv print and radio typically requires a predetermined budget what key differences enable some online advertising campaigns,clyde wants to raise the profile of his dance school a display network only campaign can help him,which client would you advise to advertise on the google search network,a client that owns a fine dining restaurant in london wants to get more phone calls from people researching places to eat on their mobile phones,you can use display planner to,donna sells t shirts featuring vintage album covers she wants people searching for unusual t shirts to find her website,you signed 3 new clients each with an existing adwords account whats the best way to manage these accounts,which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices,belindas boutique just started carrying 3 new designer labels she wants to show an image ad announcing the new collections to people,your client noticed that his ad was disapproved for editorial reasons why is it important for him to understand and abide by googles advertising policies,when setting up a search network campaign for a client you want to maximize the number of clicks her ads can get,when creating a keyword list using broad match why should you leave out misspellings and plural forms of keywords,you would choose to advertise on the google search network if you wanted to,you want to generate leads with your adwords campaign by encouraging people to fill out an interest form on your website,an advertiser should group their campaigns by,which of the following items is not a component of quality score,what does converted clicks measure,your travel agency client is running a very targeted campaign to reach people who are visiting paris on vacation and dont live in france,julian wants to reach potential customers based on the type of device theyre using but he doesnt know how his campaign performs on different devices,when building a keyword list for a display network campaign you should do which of the following,conversion tracking helps you improve the return on investment roi from your online advertising because it,data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets,while teaching a new account manager how to build a search campaign you tell her that she should group similar keywords together,an advertiser wants to achieve the top position in paid search results which recommendations would improve,cliff just started working with a client who has a very disorganized adwords account whats an effective way for him,data shows that the audience for a clients running shoe store is women ages 35 to 50 how can you optimize this clients display network campaign based on your research,which strategy should giorgio use to increase the number of relevant clicks from his search network campaign,tom wants to promote his windshield repair companys emergency service by reaching people right,by monitoring ad campaign performance an advertiser may obtain the information needed to,why should you link your clients adwords account to googles webmaster tools,whats one of the main benefits of using ad extensions,you define a destination url goal by,in the multi channel funnel reports which of the following metrics would be most useful in measuring how many conversions were initiated by paid search,how would you determine the mobile ecommerce conversion rate for paid traffic cpc,which of the following is an advantage of implementing google tag manager,the google analytics sdk or tracking code sends campaign and traffic source data through a number of different field,what does the time lag report indicate,you have defined goal x such that a particular pdf download qualifies as a goal conversion a user comes to your site once and downloads this pdf 5 times,which report and metric should you analyze to see how often your clients ads are showing above search results in comparison with other advertisers,jose has a limited adwords budget and his ads arent showing as often as he wants how might he improve results without spending more money on the campaigns limited by budget,the majority of consumers want ads customized to their,adwords editor lets users do all of these things except,an advertiser enables target cost per acquisition cpa bidding and notices that conversions decrease what might cause this,which is not part of amp,to optimize for speed you shouldnt use too many webfonts and you should minimize the number of,how does amp work,which of the following is not a best practice to optimize forms on mobile,amp the page waiting for resources to download,which allows for efficient font reuse between pages,whats the fastest and best optimized resource,research shows that mobile users expect to,a good notification,what does variant a in ab testing usually represent,conversion rate with one unique and one repeated with purchase 2,true or false constructing the document object model dom requires style information,which describes how a service worker operates,a client who owns an online running shoe store wants to drive sales of a particular model of womens running shoes,what is it that the app shell helps with,why can an intermittently available mobile network result in a poor experience,why did facebook create 2g tuesdays,which of the following describes an app shell,which ad rotation setting shows all ads in an ad group even those with a lower clickthrough or conversion rate,which is not true about responsive sites,if you want to target ads to only people who speak spanish you can,keyword planner can do all of these things except,drew is selling math textbooks and using cost per click cpc bidding for his campaign whats the final cost each time his ad is clicked,each of these are benefits youd expect from shopping ads except,data shows that your clients ad that appears to people in san francisco gets 120 conversions at a cost of 1200 and cost per acquisition cpa of 10 while ads showing in houston get 70 conver,megan enabled target cost per acquisition cpa bidding in all six of her campaigns how can she tell if its improving her campaign performance,sarah manages 2 adwords accounts for a client which tool would she use to search and replace a group of keywords across several ad groups,executives at a small e commerce company are debating adwords performance metrics if the budget is unlimited as long as return on investment roi is positive,which conversion metric can give you more insight into how your ads drive conversions on mobile phones computers and tablets,your average bid is 10 and youve enabled enhanced cost per click bidding ecpc assuming you havent set any bid adjustments ecpc can raise your bid to which amount when adwords see,a progressive web app,which is the best way to discover and prioritize landing pages for ux improvement potential,at a minimum what page weight should you be aiming for,to instruct the browser to use the default device width you would use meta nameviewport contentwidthdevice width,in which of the following situations can a high bounce rate be interpreted as a good metric,when using chrome devtools what should you limit the connectivity to,which of the following is not true about site search experience on mobile sites,in the layout step the browser,how can you make the job a lot simpler for the browser,images should never change when rotating a device screen or between different device sizes,which of the following is not a best practice for a financial company to keep users from dropping out of the funnel,which is an example of a situation when an unnecessary resource negatively impacts the user experience,using a mix of desktop and mobile optimized pages on mobile sites improves the user experience since some users are more familiar with the desktop version of the site,which components often account for most of the downloaded bytes on a web page,which of the following describes the payment api correctly,for each font on your website you should,which of these features is part of a progressive web app,google optimize does not currently allow you to,how many times per second do most devices refresh their screens,which metric is affected by slow pagespeed,which can be sacrificed to reduce the file size of an image,which of the following reports in google analytics helps you to identify leakages from the conversion funnel,according to a google poll what is the top frustration when users browse the web on their mobile device,mobile pages that load 1s faster see up to a 27 increase in cvr,which is a benefit of a mobile site over an app for businesses,before introducing mobile site design best practices to your clients you should examine their,how do you prioritize optimization of the mobile site for browser versions or screen resolutions,at a minimum what speed index score should you be aiming for,mobile sites,image information such as location and camera description can often be deleted to reduce image sizes this type of information is called,javascript can block dom construction unless explicitly declared as async,what is a valid event for a service worker to emit when its registered,true or false ab testing allows you to test two or more elements on the site to understand their effects on each other,which changes to geometric properties affect the layout,the first step to optimize the critical rendering path is,which of the following statements is true about the mobile experience of users,keeping css independent of html allows us to treat and as separate concerns,which is true about calls to action usage on mobile homepages,the render tree contains,to deliver the fastest possible time to first render you should minimize the number of,why can adwords clicks sometimes differ from analytics sessions in your reports,when a report is based on data from a large number of sessions you may see the following notice at the top of the report,segments are subsets of your analytics data which of the following statements are not true of analytics segments,google analytics can identify that two sessions are from the same user if,when should you use manual tagging,what reports would you use to determine if you should consider expanding your advertising to new markets,what is an assisted conversion,when you create a new channel grouping in a view you can,scenario the google merchandise store recently launched a mobile responsive website and started a few new ad campaigns,which report would give you insight into how many display conversions were assisted by search paid traffic,which of the following metrics is available when site search tracking is enabled,the google analytics data model consists of users sessions and interactions in this heirarchy interactions include,you receive an intellgence alert notifying you that there has been an unexpected spike in your traffic which of the following could be possible reasons for this spike,what is a benefit of using google analytics for remarketing,if you have updated your tracking code to analytics js then no additional configuration is required to track subdomains,each dimension and metric has a scope that aligns with a level of the analytics data hierarchy user session or hit level in most cases,when analyzing the goal flow report you see that many users are dropping off after the second step in the funnel,why would it be useful to assign a value to your goal in google analytics,you have an online electronics business and youve set up an ad group for digital cameras what keywords could make this ad group as effective as possible,roxannes online estate jewelry sales are lagging despite running a great text ad what else might she do to drive sales,when a new view is created it will show the historical data from the first view you created for the property,small business owner marcos set up his adwords campaign by thinking of obvious keywords off of the top of his head whats one way he might improve them,you recently set up a new adwords campaign and you are interested in using smart goals to optimize your performance which of the following is a prerequisite to using smart goals,the user id feature is commonly used with which of the following website layouts,an advertiser wants to improve the position of ads on google but isnt willing to raise bids what else could increase ad rank,daley is managing multiple adwords accounts for a grocery store chain and using conversion tracking what might make her daily adwords tasks simpler,youre working on the bidding strategy for a search network campaign if the cost per conversion for mobile is lower than for desktop how might you optimize the bidding strategy to increase t,what is the main purpose of the mutli channel funnel report,the user id feature lets you associate engagement data from multiple devices and different sessions with unique ids in order to use the user id feature in analytics you must,which of the following is a benefit of using segments in your data analysis,youre using target search page location bidding you know its working because you see your ad,youre the account manager for a client who wants to increase reservations at her boutique hotel youve been manually managing the bids for her campaigns and youre looking f,what is the best analysis tool to use in order to see a traffic comparison of converters vs non converters,which is a best practice for optimizing a landing page for adwords,which analytics api allows you to access your google analytics account configuration data,which dimension is not included in the adwords reporting section of google analytics,before the browser can render the page it needs to construct the,which most accurately describes the purpose of compression,a visitor comes to your site but stops looking at pages and generating events which of the following will occur by default,some users are not comfortable converting on their mobile device what could be an action you can take to improve their experience,why do css imports harm performance,which format is preferred for the multi device and high resolution icons,if youre in an animation like scrolling you should ideally be looking to keep your javascript to something in the region of ______ any longer than that and you risk taking up too much time,resources with responses that are for all users are great candidates to be cached by a cdn,what is a tool that you can use to emulate and simulate a site thats experiencing poor or unreliable connectivity,why are push notifications important for advertisers,when referring to the critical rendering path in site performance a critical resource is,you can experiment with google analytics features by using the google merchandise store demo account,according to google data 70 of mobile searchers whove recently made a purchase have,you are tracking conversions in a budget constrained campaign if you raise cpc bids within the budget constraint which result is most likely,a furniture store owner is creating her first adwords campaign whats the best way to group her products,jonathan who has a bay area sailing excursion business notices that his text ads show below a competitors in search results when people enter keywords like sailing excursions on sa,you want to see how raising your clients target cost per acquisition cpa might affect his ad performance which tool could help,you want to use adwords to promote your dog sitting service what kind of campaign might you create to reach dog owners whether theyre searching on google or surfing a pet supply website,true or false if youd prefer to reach as many people as possible use exact match or phrase match keywords,hannah is having a sale in her ads she wants to include the amount of time left in the sale whats the best way to do this,what can you learn from attribution reports,how would you determine the clickthrough rate ctr for a clients search ads,you have a budget of 75 per day for your clients search campaign and youd like to set a maximum cost per click max cpc bid of 1,true or false adding an extension to a text ad improves an advertisers quality score,you own a pet supply store with various category pages on your website and youve set up a tracking template so you can manage tracking and redirect information,after searching for shoes sean clicks on an ad promoting a sale on sneakers which has several pop ups what should the advertiser do to improve seans experience,you sell chocolate and want to tailor your text ads so they more directly match peoples search terms like dark chocolate you use keyword insertion,obi added a sitelink extension to her text ad and and wants it to show as often as possible whats the best way to achieve this,youre reviewing the paid organic search report for a client who runs a maui snorkeling tour business and you see that her business appears only in organic search for queries such as,search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like wine glasses and drinking glasses,to get an idea of whether you should continue to run a search network campaign on search partner sites you can,which is a best practice for creating a mobile preferred ad,one factor the adwords system uses to calculate an ads actual cost per click cpc is the,you have a maximum cost per click max cpc bid of 2 for a keyword to determine the prospective impact of raising this bid to 3 you could use,the keyword insertion code in an ads headline reads buy keywordbooks the related ad appeared when a user searched flower books and the query expanded,which lets you change keywords campaigns ads ad groups and product groups,yoon who sells designer jeans has a mobile app to help women determine what leg style looks best on their body type what could she do to bring in more prospective customers,customers who want to increase app downloads should use which campaign type,you have a food truck and want to reach people who are nearby on their mobile phones your maximum cost per click max cpc bid is 1 you set a mobile bid adjustment of 20 and a location bid adjustm,to create a customer experience thats relevant and useful at every touchpoint a search advertiser should focus on,fran decides to use custom ad scheduling to promote her farm to table restaurant why did she choose this option,chanara a senior account manager at a large digital agency likes having an adwords manager account what can she do with a manager account that she cant do with an individual account,why would the data for a search network campaign show conversions but no view through conversions,an advertiser targeting only france determines that clicks have been received from users in switzerland why might clicks outside of the target location occur,an advertiser targeting only france determines that clicks have been received from people in switzerland why might this happen,a new client wants to promote his 3 indian restaurants in different areas of london to people searching for places to eat how might you organize his account,your clients product costs 50 to produce and it sells for 150 shes sold 10 units and spent 700 on her adwords campaign,a successful adwords text ad,to optimize a clients campaign to get the most out of her mobile advertising you can,a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received what should you tell him,the automated maximize clicks bid strategy attempts to get advertisers the most,based on adwords editorial and professional requirements which headline is most likely to generate clicks,you might analyze exact match impression share data to get an idea of,if you choose a target cost per acquisition cpa of 15 adwords will automatically adjust your bids to try to get as many conversions at what amount on average,an advertiser attempts to enable target cost per acquisition cpa bidding but the option isnt available the most likely reason is that the advertiser,return on investment roi information can help you manage a clients campaign by helping you determine how to,according to 2015 google trends data which term would consumers on mobile phones be most likely to type in a search engine,how might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a clients search network campaign,an advertiser who uses ad scheduling has a custom bid adjustment for 9 p m to 12 a m on weeknights the normal bid is 0 40 and the bid multiplier is 25,you manager the campaigns for a client that runs a wine tour business in florence the ads have stopped showing on google if the budget is limited what might help make sure the ads show,a client wants to get more clicks on his ad and also raise his quality score which of these actions may get him more clicks but wont raise his quality score,you can use the adwords application programming interface api to,the adwords application programming interface api allows developers to use applications that,you have a friend starting her first adwords campaign what would you suggest about how to choose keywords,if youre currently using text display and video ads but also want to more specifically control spending on ads that appear when someone searches on google which additional campaign type wo,maria would like to target people whove already browsed her online clothing boutique by offering them a 10 discount on their first purchase,how does target cost per acquisition cpa bidding determine the optimal cost per click cpc bid,according to google data among consumers who conduct a local search on their smartphone how many then visit a store within a day,dustin wants to write a great text ad that will get peoples attention when theyre searching on google what should he do to generate the most clicks,zoe has a website selling customizable electronic greeting cards what could be interfering with her getting the most possible conversions,blake is selling baseball caps and using conversion tracking what information might he learn from the conversion tracking data,your client sells gardening supplies online you suggest she use sitelinks because they can,which best describes the relationship between maximum cost per click cpc bids and ad rank,nick sells 5 flavors of gourmet popcorn why is he bundling ads for his best selling flavor sweet spicy coconut with related keywords like coconut snacks in,if you want to prioritize downloads of your mobile app instead of visits to your mobile site you should,mobile app engagement campaigns can be used to,which is a best practice for writing an effective text ad,which option can you use to capture potential business later in the day even on a limited budget,high quality ratings for an ad can,with call extensions a customer who searches for thai food on her mobile phone can see an ad for a thai restaurant along with a phone number and make the call with one click how is that priced,the strategic use of different marketing channels affects,which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility,you can adjust the report sample size in google analytics by,adding filters to a view in google analytics allows you to,google analytics uses which model by default when attributing conversion values in non multi channel funnel reports,which of the following statements is true about multi channel funnel mcf reports,which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages,google analytics can collect behavioral data from which systems,auto tagging is a feature that is used with which type of traffic,which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion,which of the following are measures of traffic volume,which of the following are examples of sources,using filters you can,which of the following are advantages of implementing google tag manager,which of the following questions can be answered using the goal flow report,which of the following are tracked by site speed reports,which of the following is a valid tagged custom campaign,you want to know whether button x is clicked more often than button y which of the following would be more useful,which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand,which of the following technologies on your site influence how you implement analytics select all that apply,which of the following would most quickly allow you to determine whether the google analytics code snippet is working on a specific website,which of the following would you use to set up a custom alert,you want a second view of your data where you only see traffic to a specific subdirectory what is the best way to set this up,which of the following are possible uses of views within a single google analytics account,which of the following should you not collect with the google analytics commerce javascript,which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table,which of the following is a session level interaction,your company has a website and a mobile app and you want to track each separately in google analytics how should you structure your accounts,which of the following could be measured by defining a goal in google analytics,the url for the homepage of your site is example comindex you would like this particular page to appear as home in your pages report how can this be achieved,the order in which filters appear in your view settings matters,for each user who comes to your site google analytics automatically captures which of the following traffic source dimensions,what is the first step of analytics planning,which of the following are dimensions,google analytics can recognize returning users,which of the following metrics shows the number of times your ads were displayed,you publish articles by many different authors on your site you want to create a report that shows the total number of page views for each author,what is the purpose of the url builder,specifying a goal value allows google analytics to calculate,your multi channel funnel reports have no data what is the most likely reason,you should add analytics tracking code to your site after implementation planning,your web property is www example com you set up a url goal of thankyou and a match type of begins with which of the following urls will count a,you need to immediately need to find out whether people are viewing the new content that you just added today which of the following would be most useful,which of the following will occur by default if a visitor comes to your site but stop looking at pages and generating events,why is it important that you maintain one unfiltered view when using filters with your analytics account,in which of the following circumstances would you want to increase the default session timeout length in ga,you want to see the percentage of session in which a specific button was clicked which of the following would be most useful,which of the following would be valid segment to consider using to analyze traffic pattern in your data,you want to see conversion rates for windows visits coming from london which of the following dimensions would you need to select,which are the four main part of the google analytics platform,setting up goals allow you to see a list of transactions,which of the following metrics would be helpful in showing a keyword is part of a conversion path,which campaign tracking variables are required in order to ensure accurate data shows for campaign,the demographics and interest category information in analytics comes from doubleclick third party cookie,intelligence alert to notify changes in traffic or usage,this dimensions would be most useful to evaluate the landing pages,most useful metrics to measure number of conversions initiated by paid search,these two metrics below would be the best kpis for measuring the performance,this behavior metrics shows the number of sessions that included a view of pages,multi channel funnels would help to determine the conversion value of paid keyword,true or false once a view is deleted it cannot be restored,conversion rate with one unique and one repeated with purchase,the solutions gallery allows you to import or share which of the following reporting tools or assets,you launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10 increase in goal conversions on a given day,true or false if a user views one page of a website completes an event on this page and then leaves the site this session will be counted as a bounce in google analytics,which user characteristic may not be used to change keyword bids in adwords,by default google analytics can only collect behavioral data from web connected systems,which reporting or data collection features do you get access to by activating advertising features in google analytics,your company runs a holiday email campaign for the month of december to drive newsletter signups which of the following metrics would be the most indicator of the campaigns success,what is the url parameter that autotagging appends to an adwords destination url,which of the following features allows you to join the data generated by your offline business systems with the online data collected by google analytics,benefits youd expect from product listing ads except automatically produced video commercials,a high quality score can improve an ads position,this could be a result of receiving multiple clicks from a single ip address,this formula describes value per conversion,what is the definition of actual cpc,at campaign level of an adwords account can an advertiser make changes to network and location targeting settings,include prices promotions and a call to action to differentiate ads from the ads of competitors,four search campaigns that run out of daily budget,identify specific goals for an adwords campaign make strategic changes to the account to improve performance,if ad is not appearing in the ad preview and diagnosis tool then run a keyword diagnosis,benefit of linking a google places account to an adwords campaign,in an adwords account average cpc statistic is viewable for each ad group,determine the most profitable keywords within a campaign,how can you tell if conversion optimizer is improving campaign performance,what can be learned from a search funnel,click get recent changes in the tool bar before making changes to one adwords account,account structure for branding and maximising profit as long as roi is positive,network distribution can be specified at the campaign level,adwords conversion tracking code should be installed on confirmation page after a purchase,scenario would record to two conversions,if the edited ad is less relevant to the keywords the ad position may decrease,which is a benefit of using adwords editor,automatic cpc bidding attempts to get advertisers the most clicks for their daily budget,google adwords advance search calculation of customer lifetime value,adwords api sandbox allow to test new logic without modifying live campaigns,on billing tab advertisers can see credits for invalid clicks,physical address information about businesses through google places accounts,look at click patterns over time and rule out legitimate reasons for suddenly increase in traffic due to invalid activity,set bids that maximize profit effectively to meet goals,an advertiser runs a report at the campaign level and includes invalid clicks statistics,ad preview and diagnosis tool to view ads as they would appear to users in targeted location,adwords campaign experiments allow you to test changes to account for a portion of the auctions,conversion optimizer use an advertisers cpa bid to determine the optimal equivalent cpc bid,adwords editor allows to access access multiple accounts offline,if an advertiser has the same keyword in two different ad groups the one to win a given auction will be the keyword with the,key elements for optimizing landing page,what is you get two clicks from the same ip address within a few minutes,advertisers can see specific search queries in keyword details on the keywords tab,adjustments made to the daily budget can be found in change history tool,importance of negative keywords to improve ctr,linking your google page to adwords enables to show more endorsements for business,adwords application programming interface api helps to do changes in bulk,dynamic search ads would be most helpful for,feature distinguishes location extensions from regional and customized campaign targeting,what is site link,definition of reach google adwords,at which level can advertiser apply mobile bid adjustments,if your campaigns daily budget is 20 how much of your budget can be spent to show your ads on certain days based on fluctuations in traffic,increase the position without raising the bids,heather has a mobile app she wants people to keep using once theyve downloaded it how can she make it more engaging
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